One shilling six and a half pence is what the numbers mean. ZIP was the brand name and they called their motor oil "spirit." ROP had this idea that their oil made engines produce more power and use less fuel, to the point of one ad telling fleet managers they could put smaller jets in their vehicle carburetors.
I used to see big billboards that said "United Colors of Benetton".
ReplyDeleteI still don't know what they were trying to sell.
One shilling six and a half pence is what the numbers mean. ZIP was the brand name and they called their motor oil "spirit." ROP had this idea that their oil made engines produce more power and use less fuel, to the point of one ad telling fleet managers they could put smaller jets in their vehicle carburetors.
ReplyDeleteSo in other words, snake oil.
ReplyDeleteThis is one sad poster. ZIP indeed!
ReplyDelete