Constantius G. Case started the Case & Willard Threshing Machine Company in Battle Creek Michigan in 1881. In 1886. possibly to differentiate themselves from the J I Case company, the name was changed to the Advance Thresher Company. The company was a large producer of threshing machines and traction engines till it was acquired by the M. Rumley Company in 1911, another large producer of farm equipment. This brought another name change, to the Advance-Rumley Company.
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