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Phänomen (Phenomenon in English) was the name of the company, the ungainly vehicle pictured was the van version of the Phänomobile. A 6.5 hp engine mounted on the fork powered the front wheel and steered with the wheel. These vehicles were made in Germany from 1905 right through to 1927, when production shifted to more conventional trucks.  
Judging from the message chalked onto the bodywork, this picture may have been taken in the depression years.