Musical chairs and company names.
The Deasy Motor company was founded by Henry Hugh Peter Deasy in 1905 after he persuaded a group of wealthy friends to finance the venture. By 1908, he had fallen out with the chief designer, E W Lewis and he quit, leaving his name on the company letterhead. By this time John Davenport Siddeley, formerly of the Siddeley Motor Company and the Wolseley-Siddeley automobile, was running the company.
Siddeleys name was tied up with his earlier ventures so under the new badge- JDS Deasey- the company did well, selling high quality mid-priced cars such as the one above, powered by a 24 hp 4 cylinder engine.
The war brought changes, car production stopped, they manufactured ambulances and trucks as well as expanding into aircraft engines and airframes. Postwar, they struggled, running into difficulties with material shortages.
A series of mergers eventually resulted in the formation of the Hawker Siddeley aircraft company in 1935.
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