Saturday, February 13, 2021

Frigidaire, 1955



 The cover of the 1955 Frigidaire Refrigerator mailer set the styling tone with the Corvette, "The first dream car you can buy" as Chevrolet advertised.  The appliance company was a GM subsidiary and Harley Earl with the Chevrolet Art and Colour department began styling Frigidaire appliances. The influence was obvious with the use of heavy chrome handles and bezels as well as automobile imagery in the advertising. More here.



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2 comments:

  1. ratsFebruary 13, 2021 at 9:55 PM

    Is that a murderous glare on her face, and is it because of the miasmatic carboniferous cloud venting from her new oven?

    ReplyDelete
  2. Mister GFebruary 13, 2021 at 10:15 PM

    "He gets the cadillac, i get a stove? Oh yeah? Your dinner's in the oven!"

    ReplyDelete