Tuesday, May 30, 2023

Quaker State painting

I always wonder about the choice of an original painting in advertising. What possessed the art director to commission a painting of an... oil can? Once again, unsigned so we don't even know who the artist is- wonder if the original is hanging in pride of place is some collectors gallery?
 

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6 comments:

  1. ratsMay 30, 2023 at 3:16 PM

    Prob'ly sanded, gessoed, and reused (for a painting of an electric can opener).

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  2. AnonymousMay 30, 2023 at 7:26 PM

    Should have had Andy Warhol paint it. He did his soup cans in 62.

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  3. AnonymousMay 30, 2023 at 10:26 PM

    Wonder if the original is hanging in pride of place is some collectors gallery?

    I've got some clear wall space in the shop for just such an eventuality...

    rdguy

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  4. AnonymousMay 31, 2023 at 10:02 AM

    That's a nice, hi-res image ... you could download, crop, and have a print made suitable for framing.

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  5. DaveMay 31, 2023 at 4:09 PM

    Probably not the same AD who commissioned these two:

    https://d7hftxdivxxvm.cloudfront.net/?height=640&quality=80&resize_to=fit&src=https%3A%2F%2Fd32dm0rphc51dk.cloudfront.net%2F7RqayhvIQ32KHx3sAj7b7A%2Flarge.jpg&width=403

    https://i.ebayimg.com/images/g/lqYAAOSwIBpjeQXp/s-l500.jpg

    Interestingly, this is how the artwork would have been presented in a portfolio, with the artist and client info along the bottom:

    https://farm4.static.flickr.com/3175/3288531472_88a92c515e_o.jpg

    In a forgotten file cabinet somewhere maybe the same type of print exists for our oil can.

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  6. ratsMay 31, 2023 at 10:15 PM

    The painting evokes deluxeness very well. Maybe this was Quaker State's oil for special occasions, when you want to serve your guests the very best.

    "Sophisticated 'nose' ... Incomparable 'feel' ... Nothing says you've 'arrived' like Quaker State Deluxe."

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