These two ads were found in National Geographics from the mid 1950s. Abstract yet very technical, they stood out from the typical ads. I went looking for information and found they were the work of a Swiss graphic designer anmed Erik Nitsche who had immigrated to the USA, He specialized in the field of technology, using simple, elegant, geometrical and colored forms in his designs. In 1955 he was named as art director of the new company General Dynamics, formed by the merger of Electric Boat Corporation and Canadair Ltd. The company was at the forefront of scientific research including nuclear energy, electricity, electronics, aerodynamics and space dynamics, and these ads were a big part of the new company image. More here.
No comments:
Post a Comment