From the ad copy: "We invite you to visit your dealer soon--with the man of the house-- and spend an hour in the passenger seat of a 1959 Cadillac ."
Good lord! Forbid it that any woman might make solo decisions about cars, much less even drive one! I can't help but wonder which magazine(s) this ad ran in.
Being that the Caddy in said ad is pink, I had to see when Mary Kay first started using pink Cadillacs as sales motivators. It seems that was 8 years after this ad, in 1967. And that led me to wondering, when did the "You've Come a Long Way, Baby" campaign for Virginia Slims cigarettes begin. Turns out that launched in 1968. So, apparently marketing and consumer attitudes changed between '59 and '67-'68.
The ad is from National Geographic. I wonder who they thought their audience was, the women always seemed to be reclining in full length gowns, with the fashion house frequently mentioned.
How many blows of the knout should the copywriter receive for using "marvelous" twice?
ReplyDeleteCome to the showroom - but don't expect to be allowed to drive one! Know your place! D.
ReplyDeleteUnless your wife is wearing a gown…
ReplyDeleteFrom the ad copy:
ReplyDelete"We invite you to visit your dealer soon--with the man of the house-- and spend an hour in the passenger seat of a 1959 Cadillac ."
Good lord! Forbid it that any woman might make solo decisions about cars, much less even drive one! I can't help but wonder which magazine(s) this ad ran in.
Being that the Caddy in said ad is pink, I had to see when Mary Kay first started using pink Cadillacs as sales motivators. It seems that was 8 years after this ad, in 1967.
And that led me to wondering, when did the "You've Come a Long Way, Baby" campaign for Virginia Slims cigarettes begin. Turns out that launched in 1968.
So, apparently marketing and consumer attitudes changed between '59 and '67-'68.
Thank you Mister G for entertaining me today.
OK Karen. jeez, there's always gotta be one....
DeleteThe ad is from National Geographic. I wonder who they thought their audience was, the women always seemed to be reclining in full length gowns, with the fashion house frequently mentioned.
ReplyDeleteThat poor girl's never gonna land a husband with those giant feet.
ReplyDelete