I cannot hide my incredulity - this is the worst ad I have seen for any product, anywhere - much less a motorcycle. What idiot thought this would make a great ad for a failing company? Moreover, what Supreme idiot greenlit funds for it? Maybe some Triumph PR hack who had it in for the company, who knew he was in-line for a layoff?
"Let's show a blurry pic of our shiny new bike getting its ass kicked in a drag race against a POS Volkswagen bug!" Yeah! Great idea Nigel! The mind boggles
I think the loser in the stoplight drag race is supposed to be one of those pathetic little Japanese things, which proceeded to kick a$$ at the dealers.
But yes, if one has to spend time working out what the ad is trying to say, then it is a failure.
Yup, the bike in the pic is not a Triumph, although both of youall's comments are spot on.
"Some clown on a tangerine tank with 95 reflectors" -- that was hard to parse. I suppose the copywriter must have been talking about full-dress Harleys? TERRIBLE ad.
I cannot hide my incredulity - this is the worst ad I have seen for any product, anywhere - much less a motorcycle. What idiot thought this would make a great ad for a failing company? Moreover, what Supreme idiot greenlit funds for it? Maybe some Triumph PR hack who had it in for the company, who knew he was in-line for a layoff?
ReplyDelete"Let's show a blurry pic of our shiny new bike getting its ass kicked in a drag race against a POS Volkswagen bug!" Yeah! Great idea Nigel!
The mind boggles
Or, seen another way, this ad is Triumphs admission that the Germans won the war.
ReplyDeleteI think the loser in the stoplight drag race is supposed to be one of those pathetic little Japanese things, which proceeded to kick a$$ at the dealers.
ReplyDeleteBut yes, if one has to spend time working out what the ad is trying to say, then it is a failure.
rdguy
Yup, the bike in the pic is not a Triumph, although both of youall's comments are spot on.
ReplyDelete"Some clown on a tangerine tank with 95 reflectors" -- that was hard to parse. I suppose the copywriter must have been talking about full-dress Harleys? TERRIBLE ad.