It's an advertisement for Bausch & Lomb eyeglasses. Interesting that back then visual acuity was a safety issue, versus distracted driving today.
The reflector was made by Grammes Inc. of Allentown, Pennsylvania. The patent is from 1935 and relates to a method of making club emblems on automobiles more readable at night:
The patent was assigned to L.F. Grammes & Sons, Inc. of Allentown, Pennsylvania. That company was founded in 1875, and made an amazing variety of products, including band saws, metal lathes, vices, box nailers and presses, but was better known for its sheet metal products. It appears to have disappeared in the 1960's.
|Popular Mechanics, 1906|
|Popular Mechanics, April 1959|