Tuesday, March 21, 2023

Ford Model A, 1928


 Here's another ad for the new Model A; again directed at women, the selling points being safety, comfort and ease of handling. This was a complete opposite approach to the Jordan Playboy ad campaign of a few years earlier. And the production numbers were a bit different, from December 2 1927 to Feb 4, 1929, one million Model A's were sold.

1 comment:

Graham Clayton said...

I think the reason why the sedan was chosen for these ads was to imply that female drivers did not have to drive an open car had have their hair messed up or lose their hat :-)