Friday, June 20, 2014

Polycarbonate vs Fibreglass helmets

Cycle Magazine 1971

 I don't remember this ad campaign, but this was a favorite trick of helmet salemen back in the day. Take a demo cheapie polycarbonate helmet, fire it at the floor, catch it on the bounce then ask if the customer if really wanted to trust that in an accident. Then hand the customer the much more expensive Bell (fibreglass) helmet. 

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