"Victor Mole was the Sales and Marketing Manager at Ariel during the late 1920s and early 1930s. Vic came to Ariel in 1925 and created some memorable and imaginative promotional schemes for Ariel such as crossing the English Channel on an Ariel motorcycle fitted with floats and the "Sevens" reliability test that included 7 school boys who all started a Square Four on the first kick."
From the Aerial Motorcycle Club of North America.
Can you imagine?!