Toyota comes to America, 1957

Toyota came to America to sell cars in 1957. Only 287 Toyopet Crowns and 1 Land Cruiser were sold that year and after continuing poor sales they abandoned the effort in 1961. In 1965 they returned, selling 20,000 new and improved Toyota Crowns. The Corolla was a further hit when it arrived in 1968, giving the company a solid foothold in North America.