F. W. Reed

I swear lathe manufacturers around the turn of the last century were like software companies of this turn of the century, everybody's doing it! 

   In 1875 Fredrick (Wikipedia says Francis) E. Reed bought an interest in A. F. Prentice & Co., a manufacturer of lathes and machinist tools. He soon bought the entire company and operated it under his own name. The company enjoyed a period of rapid expansion, and F. E. Reed became one of the biggest machinists' lathe makers in the world. In April 1912, the Prentice Company (apparently still operating independently) and the F.E. Reed Company merged, and became the Reed-Prentice Company.

 In 1915 the company was sold to new interests and F.E. Reed passed away in 1917. 

Catalog here. History at Vintagemachinery.org