Monday, May 4, 2015

Nabisco boxtop coupons

Remember box top coupons?  Shredded wheat? Nabisco?  Big Tobacco, in the form of R. J. Reynolds, bought the company in 1985.  Shortly afterward, it was sold to Kohlberg Kravis Roberts in what was then the biggest leveraged buyout in history.  This has been explored in a book (and a film):   Barbarians at the Gate: The Fall of RJR Nabisco.

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