The creation of the Apple Computer company fell to the 10% founder Ronald Wayne. His design centered around Issac Newton about to discover the theory of gravity. It's a nice rustic-looking idea but not what Steve Jobs wanted for a forward-looking computer company. It lasted less than a year, Ronald Wayne didn't stay with the company and neither did his logo.
Rob Janoff, a graphic designer, was hired to design something more modern and the Apple with a bite out of it was created. The initial rainbow pattern was to celebrate the new colour monitor.
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