The only American motorcycle manufacturer located in the Deep South, Simplex operated out of New Orleans from 1935 to 1975, when they went bankrupt. The "Senior" model above used a 200cc Villiers engine. Weighing in at 200 pounds, it was advertised as having "flashing performance." ("Also available with horsepower restrictor for junior licensing.") It was offered at $40 U.S. F.O.B. Apparently, the company's profit per motorcycle was only $1.60! It's a wonder they persisted as long as they did.