Thursday, November 30, 2017

Simplex "Senior" motorcycle, 1965

The only American motorcycle manufacturer located in the Deep South, Simplex operated out of New Orleans from 1935 to 1975, when they went bankrupt.  The "Senior" model above used a 200cc Villiers engine.  Weighing in at 200 pounds, it was advertised as having "flashing performance."  ("Also available with horsepower restrictor for junior licensing.")  It was offered at $40 U.S. F.O.B. Apparently, the company's profit per motorcycle was only $1.60!  It's a wonder they persisted as long as they did.

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