Thursday, April 10, 2014

Ernest Borel watches in 1961

Continental Holiday.  The American Travel Guide to Europe.  New York, 1961.
I expect that, if you had to ask the price, you could't afford it.

However, 14 years after this ad, the "quartz crisis" of 1975 forced the Borel family to sell the company to larger, corporate interests.

No comments: