From a 1950 National Geographic. I smiled about the dangers of Big City Congestion, but it's all relative. I'd love to see the 1950 route, I expect it's now endless stoplights, hotels and fast food outlets. The association (also known as the Ocean Highway Assoc.) was apparently started in the twenties, long before there were Interstates, in an effort to promote tourism. More here and here.
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