Thursday, June 13, 2013

Pontiac Widetrack, 1960

After seeing Chryslers wider, lower 1957 models, GMs cars became noticeably wider in 1959. Pontiac was unique in the fact that the track width was increased 3" wider to suit. Pontiac's ad agency, MacManus, John & Adams, used that as a sales feature, and copywriter Milt Colson coined the term "Wide Track." The campaign continued into 1960 and the term continued to be used till Pontiacs demise.

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