Reading between the lines, Mr. Horsman came in 4th on his Palmer Cord tyres, tires or "tars", depending on where you hail from...
Palmer Cord Tyres was founded in 1895, made tires for many vehicles up until roughly WW2, by that time they were specializing in aircraft tires, wheels and brakes. The company had become a subsidiary of Goodrich rubber in 1933. In 1957 the company name was changed to Palmer Aero Products.
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