Thursday, February 3, 2022

Keeping up with the market

Mc Laughlin was one of the few successful Canadian carbuilding companies, ultimately being bought by GM in 1918.  The business started in 1867 because Robert McLaughlin of Oshawa built himself a cutter that was good enough that he soon went into the carriage building business. By the end of the century the company had built a quarter million horse drawn vehicles.

  The advertising above dates from 1895; "Look at us successful folk out golfing, with our beautiful team of horses and our McLaughlin carriage."

By 1905, the imagery had changed: Other people may be flirting with those noisy and dangerous horseless carriage but look at smug us, being so attractive in our McLaughlin carriage..."

 The bottom ad is just 5 years later in 1910: "Whether you choose an elegant carriage or the latest in fashionable automobiles, we can all get along."

 Previous (undated) ad post.




 Rouge Hill today,

Now known as the Rouge Valley.

No comments: