Friday, July 1, 2022

Department store tools, Montgomery Ward







Montgomery Ward's business life seems to have been somewhat erratic and tumultuous, its no surprise that policies changed surrounding their tool brand names. Wards is a simple enough name, Riverside was used for the motorcycles, it was also used for a line of wrenches. Lakeside seems to be a natural after that. Other private-label brands included "Chromium Vanadium", Eclipse, Lakeside, Powr Kraft,  Speedmaster, Ward Master, Wardmastr, Wards Master Quality, all outsourced from various manufacturers.

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