The Lake of the Woods Milling Company was founded in 1887, with a mill in Keewatin, Ontario which became one of the largest flour mills in the British Commonwealth. In 1954, the company was bought by another long-established Canadian firm, the Ogilvie Flour Mills Company of Montréal. (When Sir William Van Horne, who pushed the Canadian Pacific Railway to completion in the 80's of the last century, was asked by a British visitor to name the national flower of Canada, he replied, "Ogilvie Flour, of course.") In 1967, the original Keewatin Mill burned to the ground, ending 79 years of production. It was not rebuilt and 130 workers, half the workforce of the northern Ontario town, were put out of work. In 1994 the Archer Daniels Midland Company of Chicago bought the entire Ogilvie operation. The "Five Roses" brand was acquired by the J.M. Smucker Company of Orrville, Ohio in 2009.
The Five Roses Cookbook first appeared in 1913, and is now on-line as "My Cookbook." Below, from the 1962 revised edition:
It is interesting that it placed such a strong emphasis on Canadian products. That's pretty much gone today.
Talk about product support: readers were encouraged to directly contact the author, Miss Pauline Harvey:
The book also included coupons for other company cook books:
Also of interest was the fact that, even in 1962, instructions were provided for ways to bleach the flour bags, presumably so they could be used for other things. The recycling ethos was still in place back then.