In 1911, The Eclipse Coaster Brake company started an ad campaign featuring both famous cyclists and Eclipse employees in fanciful larger than life situations, emphasizing... well, I don't know...
J C Ferguson was an employee, Clara Wagner was one of the first women motorcyclists in America, becoming known for her endurance racing successes.
What was the fuss about? A bicycle coaster brake, pedal backwards and the brake is applied, as all of us one speed pre-derailleur bicyclists knew...
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