Tuesday, April 4, 2023

The King Eight, 1917


 The car of no regrets. That might have been the message in this very formal ad but the car company itself staggered along under different owners till its demise in 1925.

 The 8 cylinder engine was a 1914 innovation, introduced just after Cadillac showed theirs. The founder, Charles Brady King, was a multitalented man, engineer, artist, musician and mystic. He had built a car to compete in the 1895 Chicago Herald Auto race but it wasn't completed in time. He did have the consolation of being the first man to drive a car in Detroit. After working in the field for years he started the King Motor company in 1911. It was almost immediately bankrupt and then passed through several hands over the years, while producing about 35,000 cars before collapsing permanently. 

1 comment:

rats said...

Boasting in your advertisement about your advertising (para 2, final sentence) -- that's an ad strategy I'm unfamiliar with, probably for excellent reason.