From 1957 till 1963 Studebaker-Packard imported and serviced Mercedes Benz cars at their dealerships. The company was struggling, Packard made their last car in 1958, Studebaker in 1966. Mercedes was on the rise.
I wonder if Studebaker admired Mercedes long before that? In 1953, Studebaker introduced an upside down version of the tri-star logo on their 1953 models. When Mercedes Benz sent them a letter complaining that the similar design infringed on M-B’s logo, Studebaker complied and hastily redesigned their logo. By the following year the tri-star items were gone. Obviously, no bad blood remained, as they partnered up to distribute M-B in the US a few years later https://forum.studebakerdriversclub.com/forum/your-studebaker-forum/general-studebaker-specific-discussion/105556-early-53s-with-mercedes-3-pointed-star
3 comments:
That's interesting; I didn't know that.
I wonder if Studebaker admired Mercedes long before that? In 1953, Studebaker introduced an upside down version of the tri-star logo on their 1953 models. When Mercedes Benz sent them a letter complaining that the similar design infringed on M-B’s logo, Studebaker complied and hastily redesigned their logo. By the following year the tri-star items were gone. Obviously, no bad blood remained, as they partnered up to distribute M-B in the US a few years later
https://forum.studebakerdriversclub.com/forum/your-studebaker-forum/general-studebaker-specific-discussion/105556-early-53s-with-mercedes-3-pointed-star
Studebaker always did seem to be on a different page than the "big three"
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