Monday, September 27, 2021

Canada, The Foundations of its Future

I found this book in someone's Little Free Library, and drawn by the quality of the binding (and the author's name) I borrowed it. 

 As a Canadian history written in 1941, the content is about what you'd expect, with illustrations by Canadian artists, but it turns out that the book was commissioned by the Montreal-based Seagrams company, one of the largest purveyors of alcoholic beverages and apparently, by the production of this book, a proud Canadian company. The book was apparently available for the asking, even- as the below letter states- into 1966. I just can't imagine a corporation producing a book like this in this day and age.

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