During his career, Robert Craig Knievel broke 433 bones, which is over twice the number of bones in the human body. Quite a record. (The doll above doesn't look it's fared much better. I still keep looking for ever-wider ditches to try to toss it over.) He died broke in 2007, claiming to have made $60 million but spent $62 million. Still, he made it to age 69, quite an accomplishment for someone with his record of injuries.
Among his varied enterprises, he also operated a chemical concern! Below, an ad found by Mister G: