James Heddon was a Michigan bee-keeper who was surprised to find that bass attacked an object he had whittled from wood when he tossed it into a lake. He began making lures (or "plugs" as they were then known) from broomsticks. He is credited with making the first artificial lure, and established his business in 1898. The family sold the business in 1955, and it's ownership changed hands many times before becoming part of EBSCO Industries of Alabama.
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