Thursday, July 5, 2012

Heileman's Old Style Beer

A promotional item someone gave to me years ago.  The G. Heileman Brewing Company was started in La Crosse, Wisconsin in 1858 and introduced their premium "Old Style" label in 1902.   After a period of turbulent expansion in the 1970's and its purchase by shaky Australian interests, the firm was eventually bought by Stroh's in 1996.  The name has now vanished from the market.

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