Friday, October 5, 2012

The Formula of British Conquest

Pears' Soap is the Best
William Simpson & Martin Jones.  Europe 1783-1914.  London & NY:  Routledge, 2000.

Imagine using ad copy like this today!  

Started in 1789, Pears' soap has a fascinating history, and is still around today.  It is considered to be the oldest brand in existence.

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